Customer retention is a wise and cost-effective idea. Companies and entrepreneurs adopt time-tested strategies like —
Exceptional Customer Service,
provide Exceptional Value, offer
loyalty programs, rewards, encouraging feedback, referrals and even customer-centred events.
Retaining a customer always scores above pursuing new ones.
Acting on feedback. Getting back to the customer with the action-taken strategy would provide more traction to the #CustomerManagement process.
Additionally, keeping an ear to the ground, and holding the pulse of the customer so as to be on the lookout for a #CustomerChurn is an essential strategy. A smart entrepreneur can always preempt a change in customer mood, trend or fashion.
The customer is a smart king, but still a discerning human. Giving the right “feel” will make her/him a happy customer.