Customer retention is a wise and cost-effective idea. Companies and entrepreneurs adopt time-tested strategies like —

Exceptional Customer Service,

provide Exceptional Value, offer

loyalty programs, rewards, encouraging feedback, referrals and even customer-centred events.

Retaining a customer always scores above pursuing new ones.

Acting on feedback. Getting back to the customer with the action-taken strategy would provide more traction to the #CustomerManagement process.
Additionally, keeping an ear to the ground, and holding the pulse of the customer so as to be on the lookout for a #CustomerChurn is an essential strategy. A smart entrepreneur can always preempt a change in customer mood, trend or fashion.

The customer is a smart king, but still a discerning human. Giving the right “feel” will make her/him a happy customer.